Ready to Launch an Explosive, Brand-Focused Podcast?
You've Come to the Right Place!
In today's crowded, rapidly-evolving business landscape, it's critical that your brand stands out and cuts through the noise in order to position yourself as the go-to resource your target customer needs.
To do that, you need to establish trust with your audience while proving your solutions will erase their pain and solve their problems.
And a strategic, well-designed podcast is the catalyst that makes it happen - taking your brand from unknown to undeniable and positioning you as THE authority in your industry!
In addition, an In-House Brand Podcast (a podcast designed to strengthen internal communications within your organization) is a powerful way to elevate synergy, connection, and collaboration throughout your company.
At Bombtrack Media, we take pride in helping you with both.
With our VIP Experience packages, we'll take your podcast from idea to launch in less than 30 days AND show you how to position it for enhanced growth and discoverability right out of the gates.
Discover How You Can Make Podcasting a Key Part of Your Marketing Strategy Without Spending HOURS On the Mic or Blowing Up Your Budget!
Most business owners and professionals don't have time to keep up with the rigors of producing a weekly podcast and statistics support that.
In this video series, you'll learn an innovative, smart way to leverage podcasting that will deliver impact (as well as sales, leads, and authority) in your business while not sucking your bandwidth dry or adding a shit ton more responsibility to your plate!
In this exclusive video series, you'll get:
✅Real, straight talk on the bad advice floating around about podcasting (and why it's actually easier than you think)
✅An in-depth breakdown of the scary statistics plaguing success in this medium (and why those numbers shouldn't stop you from getting started)
✅How to make podcasting a pillar of your marketing and branding efforts...not an anchor
✅A smarter, more efficient way to produce content for busy leaders and professionals (so you don't waste time on the content hamster wheel)
✅A clear understanding of why podcasting has become a better version of social media (and how it will transform your communication with listeners, colleagues, peers, and clients)
✅Insight on how to use the podcast medium for much more than just podcasting (and how your brand will thrive because of it)
Welcome to Bombtrack Media. I'm Jason Cercone - Founder, Chief Content Officer, and experienced podcast professional with 10 years experience in the podcast space on my resume.
I've spent the last decade learning the ins and outs of this industry, seeing a lot of things grow, change, and evolve. I've hosted my own podcasts, been a guest on hundreds of shows, and helped others leverage this medium with confidence and clarity.
Today, I specialize in delivering a VIP Experience to serious entrepreneurs and professionals - helping you utilize the medium to make an impact on your audience, enhance your brand message to a larger degree, establish trust and authority in your niche, and elevate internal communication within your company or organization.
My goal is to show you how podcasting can work for you - helping you create a well-oiled content machine that serves as a primary component to your overall marketing, branding, and communication strategy.
You're just moments away from unlocking the doors to success using podcast content as the key.
An Explosive New Perspective On Podcasting
Unfortunately, a lot of the advice about utilizing the podcast platform is very antiquated - especially for busy business owners and brand leaders with a lot of responsibilities already on their plates.
At Bombtrack Media, I am on a mission to blow up these outdated perspectives and help forward-thinking professionals like you leverage this dynamic form of media to its fullest potential.
This is about so much more than just "starting a podcast" or "having a podcast because it's trendy."
It's about utilizing this medium to elevate your brand and create a viable resource that enhances your marketing efforts from top to bottom, thus making your brand an unstoppable powerhouse in your industry!
That said, I'm not going to sugarcoat things:
Podcasting is not easy.
ESPECIALLY if you've never done it before.
That's why so many aspiring podcasters don't make it beyond their first few episodes. They have all the energy in the world when they get started, but quickly lose sight of their mission once the work begins.
Success with podcasting requires the right mindset, a solid strategy, and a steadfast commitment to your endeavors. Dig your feet into these philosophies and you'll go far. Ignore them and you'll be just another statistic.
Will launching a podcast be one of the greatest challenges you ever take on? Absolutely.
But I guarantee you if you do this right, the benefits you experience will change your life personally and professionally.
Keeping Your Podcast In-House
Companies and organizations big and small have been leaning into the podcast medium to keep employees in team members working in multiple branches, cities, states, and countries on the cutting edge of industry and internal developments.
An In-House Brand Podcast is like an internal email newsletter times a million!
With a podcast designed specifically for members of your team, you can:
-
Supply new hires with onboarding & orientation materials
-
Offer ongoing training to your employees
-
Keep team members working in numerous settings on the same page
-
Give everyone in your organization access to top-level leadership
-
Improve morale, elevate cohesiveness, and reduce employee attrition
If strengthening your company's internal communication is a top priority, a strategic, In-House Brand Podcast is the key to getting the job done right.
Why Invest In a VIP Experience?
I believe four core principles lead to success in podcasting: mindset, strategy, efficiency, and consistency.
I also believe a season-based production format is the most effective approach for busy professionals who want to leverage podcasting while still maintaining balance in their work and professional life. This:
-
Saves time
-
Reduces stress
-
Keeps you invested in growing your podcast over time
-
Prevents your podcast from becoming anchor in your life
I offer VIP Experiences that tightly focus on the most important aspects of your podcast needs - time, goals, expectations, branding, internal communication, and more.
From basic podcasting strategy to comprehensive podcast production to advertising strategies and everything in between, my partners and I are here to ensure your VIP Experience will elevate your results and exceed your expectations.
Just as our forefathers intended.
Why Are Failure Rates So High In Podcasting?
⬇️
This Is What Too Many Creators Do...
Buy Into "GooRoo" Speak
Some "experts" stress producing 2 or more podcast episodes A WEEK to succeed, so creators try to do this
Get Stressed & Burnt Out
When they discover how much work is involved, they fall behind, lose patience, and forget why they started
Quit WAY Too Soon
Before they ever experience any growth or success, they abandon their show and leave it for dead
And this isn't just my take. Statistics support this.
In fact, as of June 2023, an estimated 44% of listed podcasts have three or fewer episodes.
This Is What YOU Should Do...
Create Podcast Seasons
This allows you to build a resource that focuses on your specialties and add significant value to your brand
Maximize Your Content
Repurpose your podcast content for all manner of marketing material - videos, blogs, social posts, emails, and more
Save Time, Reduce Stress
This approach allows you to reclaim your time, eliminate stress, and stay engaged in the podcasting process
My approach to production revolves around making this medium work for you, not against you. I accomplish this by showing you how to emphasize depth & quality of content over producing mass quantities. I help you produce strategic, engaging content that educates, informs, and tells your story...all done to serve as a pillar of your marketing and branding efforts.
Real Talk...
As I mentioned before, leveraging the podcast medium is a lot of work. It requires dedication, commitment, and a sound strategy. But when you do things right, the gains you experience from the collaborative and communicative powers of an effective, explosive podcast strategy will be hard to replicate anywhere else.
That's why you need a partner to help you navigate these waters and keep you on track for growth and success. In your VIP Experience, we will:
-
Build a comprehensive strategy that keeps you on point and in control
-
Position you for increased reach and visibility across the Web
-
Establish your authority and thought leadership in your niche
-
Build viable, authority-driven assets that add value to your brand
Your Next Conversation Could Be THE ONE
Podcasting isn't just about creating content. It's an immersive, collaborative experience that, when leveraged properly, creates new opportunities and stimulates meaningful, lucrative relationships. When you're part of strong, engaging conversations that people consume on a daily basis, the impact your words carry is amplified on a global scale.
To get the most from the podcast world, you need to maximize every recording session, whether you're the host or the guest.
I'm going to show you how to:
-
Leverage podcasting as the ultimate networking tool
-
Turn your podcasting efforts into a well-oiled machine that fuels lucrative relationships and pulls more brand enthusiasts into your orbit
-
Connect with other podcasters and tap into the true collaborative nature of this medium
Choose YOUR VIP Experience Today
Podcast Strategy + Production + Content Repurposing
Want to maximize your podcast content and use it throughout your digital footprint? I can't blame you! This VIP Experience covers your complete podcast strategy, episode production, and taps into the full repurposing of your content - giving you multiple assets to utilize for blogs, social media, newsletters, and more.
Strategy + Production + Repurposing + Advertising Campaign
If you're looking to remove ALL of the guess work from your podcast initiatives, this VIP Experience is for you. In collaboration with Megan Shields of Chimehouse Media, we've built a comprehensive system designed to cover every major aspect of your podcast, including an advertising strategy that puts your podcast in the ears of your target clients and customers.
In-House Brand Podcasting
Perhaps a podcast that connects with current and potential customers isn't your biggest need right now. Perhaps creating an internal communications system within your organization that keeps employees in the loop and adds a new dynamic to your culture is what you need. If that's the case, an In-House Brand Podcast is just what the doctor ordered.
Show Up For Your Tribe With Impact, Authority, & Consistency
No more stressing about producing multiple forms of content every day
No more aimless content releases that serve no purpose for your brand
No more wasted time and energy trying to create your marketing content
No more burnout, podfade, or pushing forward with no break or time off in sight
Here's What Bombtrack Media's Clients Are Saying
Frequently Asked Questions
Why should I invest in a Podcast Strategy VIP Experience?
Bombtrack Media's VIP Experiences are designed to deliver clarity to your podcasting efforts. If you've never done this before, you'll benefit from the experience my partners and I bring to the table. Podcasting features a lot of moving parts...and having someone to help you navigate your path will ensure you achieve your goals and experience optimal results.
What can an In-House Brand Podcast do for my company?
Depending on your objectives, an In-House Brand Podcast can help you make stronger connections with employees, give new hires a better sense of your company's goals and mission, create more opportunities for collaboration, boost morale, and reduce the number of employees leaving your organization for "greener pastures." Overall, a well-curated In-House Brand Podcast can strengthen internal communication company-wide.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasts has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to leverage the medium so it serves you and delivers an adequate return on your investment.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to produce content in a way that fits your schedule, brand objectives, and content creation needs.
What is the best way for a busy professional to leverage podcasting?
This is another question that doesn't have a blanket answer. But if you have a lot of responsibilities on your plate as it is and still want to utilize podcasting to create brand-elevating content, the best approach is to create seasons built around your specialties. This way, you build a resource that educates your audience while saving yourself time, money, stress, and burnout.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads. But when you're a brand using a podcast to communicate how you can solve problems for your customers, your products, services, and goods become the monetization. Ads and sponsorships also work, but they're not the only way to monetize.