TURNKEY PODCAST SOLUTIONS FOR
EXPLOSIVE BRANDS, LEADERS,& PROFESSIONALS
TiTired of the guru bullshit and ready to leverage podcasting on YOUR terms?reTT
Ready to take your brand from unknown to undeniable?
Want to establish unparalleled authority in your niche?
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You've come to the right place.
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This...is Bombtrack Media.
Bombtrack Media is a proud member of the
Podcast Professionals Association.
Click Here to learn more about the organization
​I'm Jason Cercone - Founder, Chief Content Officer, and experienced podcast professional with 10 years experience in the podcast space on my resume.
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I've spent the last decade learning the ins and outs of the podcast industry, seeing a lot of things grow, change, and evolve. I've hosted my own podcasts, been a guest on hundreds of shows, and helped others leverage this medium with confidence and clarity.
Today, I specialize in delivering a VIP Experience to serious entrepreneurs, professionals, and brand leaders - helping you utilize the medium to make an impact on your audience, enhance your brand message to on a larger scale, and establish trust and authority in your niche.
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My goal is to show you how podcasting can work for you - helping you create a well-oiled content machine that serves as a primary component to your overall marketing, branding, and communication strategy.
You're just moments away from unlocking the doors to success using podcast content as the key.​​​​
Here's the Biggest Problem With the Podcast Industry...
Too many gurus and experts are telling you the wrong things about this medium.
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If you listen closely, you'll hear many of them say podcasting is easy and scream loudly about value and consistency.
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Others preach quantity over quality, like producing four episodes a week is the magic solution that takes your podcast to the next stratosphere...while only doing three episodes means impending doom.
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This one's my favorite: too many of these guys and gals believe you can't succeed unless you do a weekly show. Seriously...I've seen 'em say it on their social media like their advice is akin to splitting an atom.
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Here's my problem with that advice: they're saying there's only ONE WAY to succeed, yet:
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🤯 90% of new podcasters don't get beyond their THIRD EPISODE! 🤯
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That, my friend...is what we call a RIDICULOUS disconnect.
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Now, I'm all for value. I'm all for consistency, too. But I'm also for telling professionals like you the truth. And here it is:
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Podcasting is not easy.
ESPECIALLY if you've never done it before.
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That's why so many aspiring podcasters don't make it beyond their first few episodes. They have all the energy in the world when they get started, but quickly lose sight of their mission once the work begins.
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In other words, it's easy to START a podcast. But growing and maintaining one requires passion, commitment, and strategy.
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Enter: Bombtrack Media.
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​FACT: A lot of the advice about utilizing the podcast platform be antiquated - especially for busy business owners and brand leaders with a lot of responsibilities already on their plates.
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At Bombtrack Media, I am on a mission to blow up these outdated perspectives and help forward-thinking professionals like you leverage this dynamic form of media to its fullest potential.
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​This is about much more than just "starting a podcast" or "having a podcast because it's trendy."
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It's about utilizing this medium to elevate your brand and create a viable resource that enhances your marketing efforts from top to bottom, thus making your brand an unstoppable powerhouse in your industry!
​Chances are you don't have time to become a full-time podcaster. The good news is this: you don't have to.
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​Success with podcasting requires the right mindset, a solid strategy, and a steadfast commitment to your endeavors. Dig your feet into these philosophies and you'll go far. Ignore them and you'll be just another statistic.
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Will launching a podcast be one of the greatest challenges you ever take on? Absolutely.
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But I guarantee you if you do this right, the benefits you experience will change your life personally and professionally forever.​​​
What We'll Focus On With Your Podcast
If you don't establish the right mindset for podcasting, as well as develop a strategy for launching, then growing and maintaining a podcast, you're done before you start. Building your foundation is Priority One.
Mindset & Strategy
Time & Efficiency
Content Repurposing
You're responsible for a number of important initiatives to ensure your business continues to thrive. Together, we'll ensure your time is always considered and podcast content is created with efficiency front of mind.​​​​​
Podcast content is incredibly versatile, allowing you to create numerous marketing and branding assets in one fell swoop. Our strategy will ensure you receive content to use throughout your digital footprint.
Why Invest In a VIP Experience?
In order to begin your podcasting journey with confidence, it's imperative you build a solid foundation on which to grow over time.
I firmly believe (especially if you've never podcasted before) season-based production is the most effective approach for busy professionals who want to leverage podcasting while still maintaining balance in their professional and personal life. This approach:
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Saves time
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Reduces stress
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Keeps you invested in growing your podcast over time
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Prevents your podcast from becoming an anchor in your life
I offer VIP Experiences that tightly focus on the most important aspects of your podcast needs - time, goals, expectations, branding, marketing assets, communication, and more.
From basic podcasting strategy to comprehensive podcast production to paid advertising strategies and everything in between, my partners and I are here to ensure your VIP Experience will elevate your results and exceed your expectations.
Just as our forefathers intended.​​​​
What the "Gurus" SHOULD Be Saying...
As I mentioned before, leveraging the podcast medium is a lot of work. It requires dedication, commitment, and a sound strategy. But when you do things right, the gains you experience from the collaborative and communicative powers of an effective, explosive podcast strategy will be hard to replicate anywhere else.
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That's why you need a partner to help you navigate these waters and keep you on track for growth and success. In your VIP Experience, we will:
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Build a comprehensive strategy that keeps you on point and in control
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Position you for increased reach and visibility across the Web
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Establish your authority and thought leadership in your niche
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Build viable, authority-driven assets that add value to your brand
Growth & Results Beyond Your Podcast
Podcasting isn't just about creating content. It's an immersive, collaborative experience that, when leveraged properly, creates new opportunities and stimulates meaningful, lucrative relationships. When you're part of strong, engaging conversations that people consume on a daily basis, the impact your words carry is amplified on a global scale.
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To get the most from your content, you need to maximize every recording session...then repurpose those episodes for consumption on multiple platforms.
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As a Bombtrack Media VIP, I'm going to show you how to:
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Leverage podcasting as the ultimate networking tool
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Turn your podcasting efforts into a well-oiled machine that fuels lucrative relationships and pulls more brand enthusiasts into your orbit
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Connect with other podcasters and tap into the true collaborative nature of this medium
Choose YOUR VIP Experience
Podcast Strategy
Why do so many brands and leaders struggle to get any traction with their podcast? Because their efforts lack strategy from jump. The solution? A strategy-focused VIP Day where together, we'll address EVERY critical item from top to bottom to ensure you launch your podcast with clarity and confidence. This VIP Experience is perfect if you have a team in place to manage your podcast (they're welcome to join the VIP Day, too) or plan to do it yourself.
Podcast Strategy + Production + Content Repurposing
Want to maximize your podcast content and use it throughout your digital footprint? I can't blame you! This VIP Experience covers your complete podcast strategy, episode production, and taps into the full repurposing of your content - giving you multiple assets to utilize for blogs, social media, newsletters, and more.
Strategy + Production + Repurposing + Marketing & Advertising
If you're looking to remove ALL of the guess work from your podcast initiatives, this VIP Experience is for you. In collaboration with Megan Shields of Chimehouse Media, we've built a comprehensive system designed to cover every major aspect of your podcast, including an advertising strategy that puts your podcast in the ears of your target clients and customers.
Show Up For Your Tribe With Impact, Authority, & Consistency
No more stressing about producing multiple forms of content every day
No more aimless content releases that serve no purpose for your brand
No more wasted time and energy trying to create your marketing content
No more burnout, podfade, or pushing forward with no break or time off in sight
What Bombtrack Media Clients Are Saying
Working with Jason at Bombtrack Media to produce and publish my podcast, Design and Thrive, has been an absolute pleasure. Jason’s expertise and professionalism shined throughout the entire process, from initial planning to the final publication. I highly recommend Bombtrack Media to anyone looking to create a high-quality podcast. Jason’s passion for his craft and his commitment to excellence truly set him apart. Thank you, Jason, for helping us bring Design and Thrive to life!
Cassie Brkich, Founder of Brkich Design Group, Host of Design and Thrive
Frequently Asked Questions
Why should I invest in a Podcast Strategy VIP Experience?
Bombtrack Media's VIP Experiences are designed to deliver clarity to your podcasting efforts. If you've never done this before, you'll benefit from the experience my partners and I bring to the table. Podcasting features a lot of moving parts...and having someone to help you navigate your path will ensure you achieve your goals and experience optimal results.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasts has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to leverage the medium so it serves you and delivers an adequate return on your investment.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to produce content in a way that fits your schedule, brand objectives, and content creation needs.
What is the best way for a busy professional to leverage podcasting?
This is another question that doesn't have a blanket answer. But if you have a lot of responsibilities on your plate as it is and still want to utilize podcasting to create brand-elevating content, the best approach is to create seasons built around your specialties. This way, you build a resource that educates your audience while saving yourself time, money, stress, and burnout.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads. But when you're a brand using a podcast to communicate how you can solve problems for your customers, your products, services, and goods become the monetization. Ads and sponsorships also work, but they're not the only way to monetize.
Could an internal company podcast do anything for me?
Depending on your objectives, an internal company podcast can help you make stronger connections with employees, give new hires a better sense of your company's goals and mission, create more opportunities for collaboration, boost morale, and reduce the number of employees leaving your organization for "greener pastures." Overall, a well-curated internal podcast can strengthen internal communication company-wide.