IF
If you're a business owner, it's time to reverse engineer your take on podcasting.
To maximize podcasting to grow your business, there's only one to fly:
Building a podcast on the foundation of solid strategy means your brand's mission, vision, and goals will always be front and center. In other words, your podcast will be built to deliver results.
At Bombtrack Media, I am committed to Strategy First Podcasting - determining EXACTLY how podcasting will take your brand from unknown to undeniable, then executing that strategy on so your show builds trust, generates leads, drives revenue, and accomplishes goals.
START WITH STRATEGY,
GROW WITH CLARITY.
I'm Jason Cercone - Business Podcasting Consultant & Founder of Bombtrack Media. I partner with business owners and show them how to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.
I'm dedicated to showing you how to effectively utilize podcasting for your business, strategically and confidently. That looks different for everyone because no two businesses operate the same.
If you own a business and want to leverage podcasting, you need to understand what you're building, who it's for, and how it serves you. Your efforts don't need to equate to massive download numbers and groundbreaking audience growth if your message is dialed in and helping you drive business forward.
This is where strategy comes into play. My focus is identifying critical gaps in your operations, then building a podcast strategy that fills them and helping you implement it with confidence and clarity.
Creating podcast content geared towards growing your business and accomplishing your goals takes the guesswork out of podcasting and establishes it as a key pillar in your business practices.
Ready to dig in? Take the first step and schedule a Free Strategy Call today!
Charlie Krebs, Host of Soft Skills: Strong Results
"Jason’s Business Podcasting Accelerator helped me understand the value of podcasting and the far-reaching effects it could have on my business. Over the course of our meetings, Jason made me realize I had more skills that could benefit my podcasting than I ever imagined; this boosted my confidence considerably. Most importantly, his questions on my reasons for podcasting helped me re-envision the purpose for which I started my speaking career. I had struggled with what I was promoting and, by the end of our core strategy sessions, I realized my vision all along had been to promote the power of soft skills. My time exploring podcasting ended up clarifying my reason for being in business."
Why Podcasting With No Strategy Will NEVER Work For Your Business
You can't expect podcasting to generate high-quality leads, build and strengthen relationships, and bring more revenue into your business if you don't have a clear, defined strategy in place. I take pride in reverse engineering the "standard" approach to podcasting and use it as a tool that accomplishes goals and stimulates growth. Why is this the most logical approach? Because it allows you to:
Focus on What Matters Most
Trying to have the world's biggest podcast is useless. Serving your customers and standing out in your niche is what counts. You need a strategy that helps you check the boxes that matter.
Create With Confidence & Clarity
When you lean into podcasting with purpose, it shows. Your message is clearer, your conversations are more engaging, and production workflows are more efficient and results-driven.
Eliminate Stress & Burnout
A big reason so many podcasts fail is creators putting too much stress on themselves due to lack of strategy. Emphasizing Strategy First eliminates burnout and keeps you engaged.
Skyrocket Your Business Results
Your goal is not to become the next Joe Rogan. It's to make your brand stand out on numerous platforms. A well-curated, strategic podcasting approach is your ticket to making this happen.
Business Podcasting Strategy Services
At Bombtrack Media, I live and breathe podcast strategy paired with essential training and efficient production systems to ensure you maximize your time.
I also pride myself on effective communication, building genuine trust in all my business relationships, and ensuring you're set up to achieve the best possible results.
I've built a focused selection of podcasting strategy systems and trainings designed to serve your specific needs (regardless of where you're at on your podcasting journey). They are:
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My signature Business Podcasting Accelerator that addresses EVERY aspect of podcast implementation and execution for your brand from A to Z
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90-Minute Strategic Training Modules dedicated to specific aspects of podcasting, designed to develop skills, strengthen confidence, and amplify your ROI.
"I appreciated the opportunity to participate in our Business Podcasting Accelerator with Jason. From the comprehensive questionnaire ahead of our in-person VIP Day to exceptional ongoing coaching, Jason ensured our team was engaged, involved, and well-prepared.
At the start of our VIP Day, he provided us with a detailed agenda to manage the time and did pulse-checks to ensure we were on track. Jason took time to ensure we were well-versed on what it means to have a podcast and why "thinking like a podcaster" would be essential to our success.
He also made sure we had the right expectations of time commitment and equipment. After the session, he provided a detailed summary, recommended equipment lists, and confirmed the next steps. I was thrilled to have had this opportunity and look forward to working with Jason on our podcast."
Lorie Davis, Co-Host of Compliance Deconstructed
Your Most Critical Business Needs: ✅ SOLVED
Imagine a world where all of your top-tier business initiatives are clearly defined and goals are met with plenty of time to spare.
✔ Needle-moving marketing and brand initiatives are executed promptly
✔ Engaging, client-attracting content is built with precision and efficiency
✔ Clear focus on KPIs and scaling is prioritized consistently
✔ Active communication with your customers is present at every juncture
✔ Spending more time doing what you love is not just a pipe dream
All of this is realistic and within your grasp when you adopt a thoughtful, results-driven podcasting strategy into your brand.
The podcast medium hasn't exploded by accident. It's exploded because of the opportunities it creates for those who:
💥 Put strategy in front of "spraying and praying"
💥 Put mindset in front of metrics
💥 Put brand results in front of becoming famous
If this sounds like you, we've got plenty to talk about.
It's time to take the first step.
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Book a Free Strategy Call Today
In order to determine the best way for us to work together, we first need to discuss your vision, goals, and expectations.
After booking your Free Strategy Call, you'll gain access to my Brand Strategy Reality Check - a 10-minute business assessment built to help you identify key gaps in your practices where podcasting can help you grow.
Once you complete your assessment, your Strategy Call will cover:
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Your brand - what you do and why you do it
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The primary pain you solve for your customers and clients
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Current business gaps you identified during your assessment
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Goals and expectations you've set for your business
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What method(s) of podcasting make the most sense for your business
Let's get to work.
Frequently Asked Questions
Why should I focus on podcasting strategy first?
Ever try to get someplace you've never been without directions? I'll bet you did...and it didn't go very well. Trying to navigate the uncharted waters of podcasting without building a strategy is a surefire recipe for disaster. You can create content and throw it at the wall to see if it sticks. OR you can have a full grasp on what you need to accomplish with your efforts, then create with clarity, confidence, and purpose. This puts emphasis on your brand goals and how you position yourself in your niche. Don't travel down this path blindly when there's a fully-functioning GPS at your disposal!
Why should I invest in podcasting strategy services with Bombtrack Media?
My podcasting strategy services were built on over a decade of experience and are designed to deliver clarity to your creative efforts, as well as the overall direction of your brand. If you've never podcasted before, you'll benefit immensely from having an experienced professional on your side. And if you have, amping up the strategy behind your production will only help your cause. Podcast creation features a lot of moving parts...and having someone to help you navigate the roads ahead will put you in position to achieve your goals faster and more effectively.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasting has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to capitalize on the medium so it serves you and delivers an adequate return on your investment. And the only way to do this with clarity is to adopt Bombtrack Media's Strategy First approach.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to lean into podcasting in a way that fits your schedule, brand objectives, and content creation needs - and that looks different for every brand. Focusing on Strategy First will help you identify YOUR best course of action.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads, right? But when you're a business using a podcast to communicate how you solve problems for your customers, your products, services, and goods become the monetization. Don't get me wrong, ads and sponsorships can work as well, but they're not the only way to monetize. There are several ways to skin the cat...and this is what developing a solid podcasting strategy will reveal to you.