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Podcasting & Marketing Done with Clarity
When you woke up this morning, I'm willing to bet the first thing that didn't cross your mind was how you could become a full-time podcaster today.
But...I'm also willing to bet something that did cross your mind was how you can amplify your brand, bring more visibility to your products and services, and establish more meaningful connections with current and potential customers throughout your entire digital footprint.
That's my core focus at Bombtrack Media. I emphasize comprehensive strategy that builds podcast content around your brand's primary goals and objectives, combined with a series-based creation approach that allows you to get laser-focused on the most important aspects of your business.
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Using podcasting as a vehicle, we create brand-driven content that can be repurposed for videos, blogs, websites, email newsletters, advertising campaigns, social media content, and much more.
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This approach allows you to efficiently leverage the podcast medium while emphasizing what's most important to you: visibility, reach, growth, authority, and sales.
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Despite what you may have heard from the "goo-roos" and the "experts," you don't need to become a full-time podcaster, producing content every week, to leverage the medium successfully.
You're about to discover how. Welcome to Bombtrack Media.​​​
Our 3-Step Approach to Elevate Your Brand
If you don't establish the right mindset for podcasting, as well as develop a strategy for launching, growing and repurposing a podcast, you're done before you start. Building your foundation is Priority One.
Mindset & Strategy
Time & Efficiency
Content Repurposing
You're responsible for a number of important initiatives to ensure your business continues to thrive. Series-based podcasting will emphasize your time and allow you create content with efficiency top of mind.​​​​​
Podcast content is incredibly versatile, allowing you to create numerous marketing and branding assets in one fell swoop. Our strategy will ensure you receive content to use throughout your entire digital footprint.
​I'm Jason Cercone - Founder, Chief Content Officer, and experienced podcast professional with over 10 years experience in the podcast space on my resume.
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I've spent the last decade learning the ins and outs of the podcast industry, seeing a lot of things grow, change, and evolve. I've hosted my own podcasts, been a guest on hundreds of shows, and helped others leverage this medium with confidence and clarity.
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Today, I specialize in helping brands and professionals maximize podcast content to bolster their brand. Instead of focusing on achieving massive downloads or hitting some arbitrary percentage ranking, I emphasize creating assets that transform listeners into leads, leads into customers, and customers into brand advocates.
A great podcast is just one piece of the puzzle. By strategically repurposing your episodes to make an impact on numerous mediums, you can enhance your brand message on a larger scale, establish trust and authority in your niche, and accomplish your brand's goals with much more confidence.
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My goal is to show you how podcasting can work for you - helping you create a well-oiled content machine that serves as THE primary component to your overall marketing, branding, and communication strategy.
You're just moments away from unlocking the doors to success using podcast content as the key.​​​​
Charlie Krebs, Host of Soft Skills: Strong Results
​"Jason’s VIP Strategy Day helped me understand the value of podcasting and the far-reaching effects it could have on my business. Over the course of our meeting, Jason made me realize I had more skills that could benefit my podcasting than I ever imagined; this boosted my confidence considerably. Most importantly, his questions on my reasons for podcasting helped me re-envision the purpose for which I started my speaking career. I had struggled with what I was promoting and, by the end of my VIP Day with him, I realized my vision all along had been to promote the power of soft skills. My day exploring podcasting turned out to be a day that clarified my reason for being in business."​​​
It All Starts With Strategy
In order to tackle your podcasting endeavors with confidence, it's imperative you build a solid foundation on which to grow over time.
I firmly believe (especially if you've never podcasted before) series-based production is the most effective approach for busy professionals who want to leverage podcasting while still maintaining balance in their professional and personal life. This approach:
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Saves time
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Reduces stress
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Gives you ample content for numerous marketing initiatives
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Keeps you invested in growing your podcast over time
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Prevents your podcast from becoming an anchor in your life
To ensure you're primed for success, we start with a VIP Strategy Day built to tightly focus on the most important aspects of your content and production needs - time, goals, expectations, branding, marketing assets, communication, and much more.
From basic podcasting strategy to comprehensive podcast production to paid advertising strategies and everything in between, your VIP Experience will elevate your results and exceed your expectations.
Just as our forefathers intended.​​​​
Create Confidently with Series-Based Podcasting
Series-based podcasting is an approach to content creation that allows you to build content around the important aspects of your business and produce a block of episodes that serve as a guided resource for your current and potential customers.
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Once your series is complete, each episode is repurposed to create marketing and branding assets that impact your customers on numerous levels. Videos, clips, blogs, website content, emails, social media and more - content for all these mediums are manufactured directly from your podcast series!
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Instead of chaining yourself to a microphone every week coming up with new episodes to record, you can:
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Fully plan your series to maximize efficiency and purpose
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Produce your episodes in a fraction of the time
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Set yourself up to have months of marketing content from one series
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Take a break and not let podcasting take over your life
Book Your VIP Strategy Day
Why do so many brands and leaders struggle to get any traction in the podcast arena? Because their efforts lack strategy from jump. The solution? A brand-focused VIP Strategy Day where together, we'll address EVERY critical item from top to bottom to ensure you launch your podcast with clarity and confidence. The VIP Strategy Day is recommended for new and seasoned podcasters alike to ensure your have a solid foundation for your efforts to grow and thrive. And if you're working with a team for your podcast, they're welcome to be part of the experience, too!
Series-Based Podcasting Pricing with VIP Strategy Day Included FREE
There's a scary statistic in the podcast space: 90% of new podcasts don't get beyond THREE EPISODES. Why is this? There are many factors to consider, but my belief is lack of planning, strategy, and the amount of work involved are the ultimate culprits that lead to creators bailing on their shows far too soon. For busy professionals like you, a series-based approach with a well-curated content repurposing plan will allow you to succeed in podcasting while meeting your brand's marketing goals simultaneously. Click below to see for yourself.
What Bombtrack Media Clients Are Saying
Working with Jason at Bombtrack Media to produce and publish my podcast, Design and Thrive, has been an absolute pleasure. Jason’s expertise and professionalism shined throughout the entire process, from initial planning to the final publication. I highly recommend Bombtrack Media to anyone looking to create a high-quality podcast. Jason’s passion for his craft and his commitment to excellence truly set him apart. Thank you, Jason, for helping us bring Design and Thrive to life!
Cassie Brkich, Founder of Brkich Design Group, Host of Design and Thrive
Frequently Asked Questions
Why should I invest in a VIP Strategy Day with Bombtrack Media?
Bombtrack Media's VIP Strategy Day is designed to deliver clarity to your podcasting and content creation efforts. If you've never podcasted before (or need assistance with repurposing your content for maximum use), you'll benefit immensely from this process. Podcasting features a lot of moving parts...and having someone to help you navigate your path will ensure you achieve your goals and experience optimal results.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasts has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to leverage the medium so it serves you and delivers an adequate return on your investment.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there's only one way to produce your show. That's a fallacy. You need to produce content in a way that fits your schedule, brand objectives, and content creation needs - this is the main reason I emphasize building brand content through a series-based approach.
What is the best way for a busy professional to leverage podcasting?
This is another question that doesn't have a blanket answer. But if you have a lot of responsibilities on your plate as it is and still want to utilize podcasting to create brand-elevating content, the best approach is to create a focused series built around your specialties and specific aspects of your industry you want to showcase. This way, you build a resource that educates your audience while saving yourself time, money, stress, and burnout at the same time.
How do I monetize my podcast?
The typical answer you'd expect to read here is build an audience, get sponsorships, and run ads. But when you're a brand using a podcast to communicate how you can solve problems for your customers, your products, services, and goods become the monetization. Ads and sponsorships also work, but they're not the only way to monetize.