A Podcast Series: The Key to Efficient Production
Don't get me wrong - there is absolutely nothing wrong with weekly podcast production or publishing multiple episodes a week.
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But...do you have the time in your schedule to make that happen?
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Producing a weekly podcast takes a lot of effort and even a good production strategy will not reduce the amount of work required to do so effectively.
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For busy brands and professionals, it makes much more sense to focus on building a resource for your customers - something that can help you get discovered by targeted customers, provide education on your products and services, and establish the trust necessary to transform a listener into a lead, a lead into a customer, and a customer into a brand advocate.
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Plus, it's much more efficient to use your podcast as a content machine that allows you to generate brand-specific assets that can be repurposed to connect with your audience through your website, email campaigns, social media platforms, and more.
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THIS...is why Series-Based Podcasting is a game-changer for businesses. It's time to experience why.
Who Is Series-Based Podcasting For?
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Coaches and consultants who wants to tell their story, showcase their expertise, and position themselves as authorities and go-to resources in their niche
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Busy professionals seeking an innovative, efficient approach to creating marketing content that attracts, nurtures, and grows their customer and client base
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Established business owners who want to make meaningful, lucrative connections and elevate their business to undeniable levels​
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Brand leaders who want to produce impactful content that can be utilized throughout their entire digital footprint, presenting new opportunities to boost social media presence, search engine visibility, and email list growth
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Current brand podcasters looking for an effective, time-saving approach to maintaining and growing an existing podcast...or resurrecting one that failed in the past
"Jason did a phenomenal job with my client's podcast. As a social media manager for a bookkeeping business, I struggle to keep the content new and engaging. However, Jason provided me with graphics, transcripts, and short and long form videos. This has helped me shake up the content and keep it engaging and fun! It was a social media manager's dream come true and I'm so glad that she worked with you!"
Hannah L., Social Media Manager
What Does Series-Based Podcasting Look Like?
STEP 1: Series Development
In order to get the most from your podcast series, it's important to properly plan out your content so it speaks to your marketing goals. We will focus on hot topics in your industry, new innovations within your company, questions your customers frequently ask, and more.
STEP 2: Production
Once your series is developed and outlined, it's time to produce it. In this phase of the process, we will determine the best way to produce your content for high-quality audio and video, best recording environment, and a recording schedule so we can produce your series with confidence and efficiency.
STEP 3: Post-Production & Repurposing
After your episodes are recorded, you're free to return to your normal day-to-day activities while my team and I go to work on your content. We will professionally produce full audio and video of your episodes, as well as repurpose each episode for video clips, blog posts, emails, and more based on your needs.
STEP 4: Publication & Marketing
When your new series is fully produced, we will release the whole thing at once so it can begin to serve as a resource for your business. I will also provide you with repurposed content from each episode on a monthly basis for use in your brand's ongoing marketing initiatives.
STEP 5: Repeat!
The key to a good series-based podcast is to continue producing new series as you move forward. You'll also need to replenish your marketing assets with new repurposed content and a frew new series will make that happened. Based on the package you purchase, you may do this once, twice, or three times a year.
Series-Based Podcasting Breakdown
All Plans Include:
🔘Comprehensive VIP Strategy Day (details here)
🔘Jason Cercone as a Co-Host *optional for an additional fee
🔘Top-to-bottom audio and video production
🔘Full Podcast Management - host & directory setup, series publication
🔘SEO-Driven show notes for each episode in your series
🔘Podcast branding - episode covers, video thumbnails
🔘Content repurposing based on your specific needs, including:​​
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​ 🔘Ongoing podcast & brand support, strategy, and consulting
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Video content - Shorts, Reels, and short clips
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Blog posts
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Website content
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Social media clips
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Email newsletters
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Branded social media graphics
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Quotes from each episode
Repurposed content from each episode will be delivered at the end of
each month for the duration of the agreement.
3-Month Series
🔘 3 Audio & Video Episodes
🔘 3 Months of Repurposed Content​​​
Investment
$1,999
+
$599/month
for content repurposing
6-Month Series
🔘 6 Audio & Video Episodes
🔘 6 Months of Repurposed Content​​​
Investment
$2,999
+
$599/month
for content repurposing
12-Month Series
🔘 12 Audio & Video Episodes
🔘 12 Months of Repurposed Content​​​