How To Refer Jason Cercone
Greetings, networking compadre!
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I set up this page to give you some material you can use when you come across anyone in your travels who may be in need of my services.
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I do not label myself as a "podcast guy." Yes, podcasting is the medium I help business leaders leverage.
But it's not just about having a podcast...it's about communication, connection, lead generation, showing current and potential customers why YOU are the resource they should trust, and building a healthy company culture internally.
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I don't just offer the "fun and excitement" of having your own podcast. I offer a marketing, branding, and internal communication solution that makes you stand out in your industry!
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Do you or anyone you know fall into this category? Let's talk!
My Ideal Referral
​The following list are ideal businesses who I'd like to be connected with. With my guidance, these specific industries and specialties will discover how to leverage podcast content in a powerful, beneficial way:
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Lawyers, law firms, law practitioners
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Public Relations (PR) Specialists, PR Firms
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Financial Advisors, Financial Planners
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Real Estate Agents & Agencies
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Coaches & Consultants
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Graphic Designers
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Mental Health Providers, Therapists, Teletherapists
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Existing Podcasters Who Want to Better Maximize Their Content
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Companies with a large employee base, offices in multiple cities, and/or employees working remotely
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I provide more detail on why professionals in these industries should look at podcasting as a key pillar in their marketing strategy on my blog.
An ideal referral:
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Wants to market their brand and attract new customers and clients
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Understands the importance of being present and engaged with their existing audience, but is looking for a way to build on that connection and produce valuable content in an efficient manner
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May already have an existing podcast, but is in search of ways to create systems that allow for smoother productions and more polished final products
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Wants to position themselves as the #1 option in their specific field of expertise
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Seeks to improve their online visibility, social media presence, and search engine discoverability
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Has no problem positioning themselves as the go-to authority in their space
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Has a desire to strengthen internal communication within their organization
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Is looking for an innovative way to create onboarding materials, boost employee morale, enhance company culture, share industry insights and innovations with their team, and elevate internal communication to a higher level
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Can be 100% inexperienced with no podcasting knowledge whatsoever (I'll show them the ropes)
Prompts & Scripts
The average person most likely did not wake up this morning and say "Boy, I really need to start a podcast today!"
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But, if they're a business owner or working hard for a company, they're most definitely saying, "I really want to bring in some new customers today" when their feet hit the floor.
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With that in mind, to set the table for a good referral, it's best to ask if they're looking for creative, efficient ways to grow their business, get more customers, or create better content - not whether or not they want to start a podcast.
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The following are prompts & scripts you can use to warm up your prospect: if you feel they'd be a good fit for my services (of course, you don't have to use these verbatim, but they'll serves as a guide to get you started):
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Text Messages
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"Hey there! Are you still looking for creative ways to build marketing content for your business? If so, I've got someone who can help you out. I'd be happy to introduce you!"
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"Remember the other day when you were talking about finding a more efficient way to market your business? I found the answer for you! Would you like an official introduction?"
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"Hello [NAME],
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I know you've told me you are always on the lookout for innovative ways to market your business and attract new customers.
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With that in mind, I met someone I'd love for you to meet!
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His name is Jason Cercone, the Founder of Bombtrack Media. Jason specializes in helping brands and professionals create explosive content that elevates their thought leadership, showcases their expertise, and brings new customers in the door.
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He has a method that helps you produce content that enhances your visibility on multiple digital platforms and helps you save time and money while you do it!
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If you're interested, I'd be happy to make a formal introduction. Let me know!"
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"Hey!
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I spoke to someone today that I need to introduce you to.
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Remember when you told me you were looking for new ways to market your business? I found the guy to help you make it happen!
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Let me know if you'd like to learn more and I'll get you connected with Jason today."
