Who Is Jason Cercone?
Quick Bio (for podcast intros)
Jason Cercone is a Business Podcasting Consultant and the Founder of Bombtrack Media. He partners with business owners and shows them how to leverage the podcast medium to generate leads, increase revenue, build lucrative relationships, and strengthen ROI.
About Bombtrack Media
Jason founded Bombtrack Media in November 2023 to bring a better approach to podcasting for business owners.
As a business owner, your top priority is never getting massive downloads or becoming the world's most popular podcaster. Your top priority is generating leads, closing sales, increasing profit, and establishing lucrative relationships that lead to more opportunities.
That's it. That's the message.
But too many business owners start a podcast because it seems like the sexy thing to do...even though they have no experience, no training, no short-term OR long-term strategy, and no idea how to gauge what success actually looks like.
This is why most new podcasts never get beyond a handful of unplanned, untargeted episodes.
Jason believes it's time to sing a different song.
Working with him, he'll show you how to systemize your podcasting approach, leading with an impactful strategy that sets you up to use podcast content to fuel the most important drivers in your business.
Jason's favorite line: Podcasting isn't easy. But it doesn't need to be complicated.
About My Show: Podcasting Strategy Simplified
Podcasting Strategy Simplified delivers podcasting strategy insight, tips, and commentary each and every episode.
This podcast is built for business owners looking to build, launch, grow, and monetize their podcast initiatives or improve existing podcast practices that are falling short.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
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How do I start a podcast for my business?
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What is the best way to monetize my podcast?
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How do I use podcasting to amplify my brand message?
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If I want to start a podcast, what should I do first?
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How can I grow my podcast and get more listeners?
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When do download numbers really matter?
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How do I use a podcast to find more customers?
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Can a podcast grow my brand?
Facts About Jason
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Been part of the podcast world since 2015
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Has contributed to over 1,500 podcast episodes hosting, guesting, and producing
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Over 25 years experience in sales, marketing, content creation, brand management, and operations
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Loves golf, poker, fantasy football, hockey, smooth bourbon, and Rocky Patel cigars
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Has never eaten a corn dog
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Believes the podcast medium is the best platform for connection, collaboration, creativity, and content creation
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Wants business owners to leverage podcasting in ways that strengthen their brand at every possible juncture
As Seen & Heard On...
...and many more
Focused Topics For Discussion
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Common mistakes business owners make with podcasting
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Why business owners need to embrace a Strategy First approach to podcasting
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An efficient approach to podcast creation all business owners can embrace
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How to maximize podcast content and use it to significantly impact your brand
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Why series-based podcast production make sense for business owners
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How to reverse engineer your approach to podcasting so it serves your business (not the other way around)
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How to tap into your authentic story and tell it with confidence, clarity, and conviction via the podcast medium
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How to maximize podcasting for reach, connection, collaboration, and authority
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The value of partnering with a seasoned podcast and marketing professional
Conversation-Starting Questions
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Why is strategy the critical first step to podcast success?
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What is the one factor business owners need to evaluate before starting a podcast?
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What is one aspect of podcast production business owners need to put more emphasis on?
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Why is repurposing podcast content vital to a brand’s reach and visibility?
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How do speaking skills developed via podcasting translate to other areas of life and business?
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What is the best way for a business owner to overcome any fears holding them back from podcasting?
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Why are download numbers a skewed vanity metric?
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How can podcast content be utilized in numerous ways throughout a brand’s digital footprint?
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What's the biggest mistake business owners make when entering the podcast game?
Approved Images
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