Who Is Jason Cercone?
Quick Bio (for podcast intros)
Jason Cercone is a Podcasting Coach & Strategist and the Founder of Bombtrack Media. He specializes in Strategy First podcasting - an approach built to take your brand from unknown to undeniable. He's also the host of Podcasting Strategy Simplified.
About Bombtrack Media
Jason founded Bombtrack Media in December 2023 because he was sick of the standard "guru" BS about leveraging the podcast medium. Instead, he shows you how to do it on your terms - using a well-curated podcast to attract new clients, strengthen relationships with existing ones, enhance communication (inside and outside of your organization), and generate marketing and branding content that establishes authority across the board - all without becoming a slave to production and burning yourself out.
To do this right, Jason emphasize three key pillars:
-
Strategy - Trying to navigate the podcast medium without a strategy is a recipe for disaster. Don't try to do this blindfolded.
-
Mindset - There's a lot to understand about podcasting and how it can impact your brand. Establishing a mindset that focuses on long-term growth and gains will make all the difference.
-
Efficiency - When it comes to utilizing the podcast medium effectively, time is a major factor many creators neglect. If you try to adopt a full-time podcasting strategy when you're already overwhelmed, you'll never produce an efficient product...and your efforts will ultimately fail.
About My Show: Podcasting Strategy Simplified
Podcasting Strategy Simplified delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
This podcast is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consultants.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
-
How do I start a podcast for my business?
-
What is the best way to monetize my podcast?
-
How do I use podcasting to amplify my brand message?
-
If I want to start a podcast, what should I do first?
-
How can I grow my podcast and get more listeners?
-
When do download numbers really matter?
-
How do I use a podcast to find more customers?
-
Can a podcast grow my brand?
Facts About Jason
-
Been part of the podcast world since 2015
-
Has contributed to over 1,000 podcast episodes hosting, guesting, and producing
-
Over 25 years experience in sales, marketing, content creation, brand management, and operations
-
Loves golf, poker, fantasy football, hockey, smooth bourbon, and Rocky Patel cigars
-
Has never eaten a corn dog
-
Believes the podcast medium is the best platform for connection, collaboration, creativity, and content creation
-
Wants leaders and professionals to leverage podcasting in ways that strengthen their brand at every possible juncture
As Seen & Heard On...
...and many more
Focused Topics For Discussion
-
Why brands need to embrace a Strategy First approach to podcasting
-
The most efficient approach to podcast production and promotion for busy professionals
-
How to maximize podcast content and use it to significantly impact your brand
-
Why brand leaders and professionals should focus on series-based podcast production first and foremost
-
When it make sense for a brand to start a podcast
-
How to tap into your authentic story and tell it with confidence, clarity, and conviction via the podcast medium
-
How to maximize podcasting for reach, connection, collaboration, and authority
-
The value of partnering with a seasoned podcast and marketing professional
Conversation-Starting Questions
-
Why is strategy the critical first step to podcast success?
-
What is the one factor busy leaders and professionals need to evaluate before starting a podcast?
-
What is one aspect of podcast production creators need to put more emphasis on?
-
Why is repurposing podcast content vital to a brand’s reach and visibility?
-
How do speaking skills developed via podcasting translate to other areas of life and business?
-
What is the best way for an aspiring podcaster to overcome any fears potentially holding them back?
-
Why are download numbers a skewed vanity metric?
-
How can podcast content be utilized in numerous ways throughout a brand’s digital footprint?
-
What's the biggest mistake aspiring podcasters and creators make when entering the podcast game?
Approved Images
Please feel free to use any of these images for your podcast marketing assets
