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How to Escape Irrelevancy & Stand Out With Your Brand

Updated: Mar 21

This episode features Steve Radick, EVP & Managing Director at BCW Global and President of PRSA - Pittsburgh Chapter

The crew from Season One of Let's Blow This Up

Table of Contents

3 Big Takeaways From This Episode

  1. Never be afraid to say what needs to be heard. In a world where too many people keep thoughts, feelings, and ideas bottled up, be the one who speaks your mind and don't be afraid to hear the word 'no' in response.

  2. A little tough love is a good thing. Don't let it torpedo your direction or brand as a whole. Take the comments and feedback you receive as constructive criticism that can lead to potential improvements in the future and, always remember, a little controversy isn't necessarily the worst thing in the world.

  3. Be unapologetically you and embrace tough scenarios that force you to learn and grow.


Cover for Steve Radick's episode of Let's Blow This Up

Connect With Steve Radick

Via Instagram: @sradick

On Steve's Website:

Find Steve in Downtown Pittsburgh if you're in the area and buy this man a beer!


Listen, Watch, Rate, & Review

In the world premiere episode of Let's Blow This Up, Steve Radick joins host Jason Cercone to discuss how you can avoid becoming irrelevant in your niche, why you need to take more risks with your brand, and tips for putting your best brand message forward.

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Are You Afraid to Say What Needs to Be Heard?

Unfortunately, we live in a world where too many people say what they THINK you want to hear versus what you need to hear. If you fall into this category, it's time to change your tune immediately!

Nobody wins, grows, or evolves if you sugarcoat advice. Likewise, good ideas that move your brand forward may fall through the cracks because you aren't willing to express ideas for fear they'll be ridiculed and rejected.

The reality is this: not every idea is a home run. Some might be singles, others might be a bunt, and others could be a whiff. BIG DEAL! Babe Ruth struck out far more times than he hit a home run, but failing to make contact at one at-bat didn't keep him from swinging for the fences the next one.

Don't be afraid to express your ideas and say what needs to be heard. Even if you have an idea that doesn't work today, it could be something that proves useful in the future. Additionally, your idea could be the first piece of the puzzle, fueling other ideas that lead to tremendous breakthroughs!

Two men giving each other constructive feedback on a project

Never Be Afraid to Hear 'No' When It Comes to An Idea

According to a study conducted by UCLA, children are told 'no' 400 TIMES A DAY. It's no wonder we grow up dreading the thought of someone saying 'no' to our product, our idea, our sales pitch, our request to take someone new on a date, the list goes on and on.

The difference between you and a child, however, is you have the ability to a) develop a thick skin for the inevitable no's you'll hear in your day-to-day life and b) you're also wise enough to know your ideas, products, etc. aren't for no's are just part of the game.

There's an old adage that says "every 'no' gets you closer to a 'yes.' Wise words, and while potentially trite and overused, there's truth in that statement. As I mentioned a few moments ago, having the courage to share thoughts, ideas, and potential solutions, despite the possibility of hearing 'no' today, could lead to more relevant ideas being sparked or future projects getting jumpstarted.

Today, too many companies are scared to put their ideas out there and stand behind what they truly believe in. If you do the opposite, you'll stand out. Plain and simple.

Why Do We Live In a World That Lacks "Tough Love?"

As you'll discover when you dig into this episode, the answer to that question can be summed up in two words: Social Media.

Social media plays a significant role in our lives, for better or for worse. When it comes to the latter, its impact can be crippling...IF you let the negativity found within these platforms torpedo your efforts.

The various social platforms give everyone what they always wanted: a stage on which to let their voice be heard. With that type of freedom comes some pretty cruel commentary. But none of it should ever knock you so far off course with what you're doing that it leads to a complete shift in brand culture or creative direction.

There are extreme exceptions, but if you've done your research and firmly believe in what you're saying, stand behind it! Take the comments (good and bad) as constructive criticism and treat the useful "tough love" as a gauge for what's resonating with your audience.

Remember...sometimes, a little controversy can stir up some big results.

What You Need to Do To Put Your Best Brand Message Forward

If you really want to stay relevant in your niche and put forth a message that hits home with the right audience, here's two pieces of advice from Steve Radick that will help you make it happen:

  1. Be unapologetically YOU

  2. Embrace uncomfortable feelings and run towards tough scenarios you can learn from


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